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Dan Wulfman
Dan Wulfman – Founder/President

The early years of my career were spent working for a giant ad agency in New York City. I was a little cog in a giant wheel promoting brands like Coca-Cola, Nintendo, and Unilever. I moved up the corporate marketing food chain to Des Moines, Iowa for a great job with Deere & Company (think tractors). The kid from Kentucky was on a roll! And I hated it.

So, at the ripe old age of 32, we sold the nice home in Des Moines, bought a little camper, and hit the road to explore The West for a couple of months. Nearly two years later, we had driven across the Arctic Circle, explored Mayan ruins in Guatemala, covering over 50,000 miles and spending time in just about every National Park in between. Day after day, we met frazzled families in National Park campgrounds, wishing they had a clue about what they were doing.

Tracks & Trails was born out of that experience with the mission to help other travelers see the best of the West — in a week or two rather than a year or two. Today, I manage our wonderfully talented and productive team here in Grand Junction, Colorado and oversee a diverse team of remote contractors and partners. Together, we coordinate a million little details that make something incredibly complicated seem amazingly simple for a handful of very lucky clients.